Traditionally, wealth follows two paths: Traditional Investing, where the sole goal is to maximize profit, and Pure Charity, where money is given away to help others with no repayment expected, often boosting the donor's public image.
Impact Investing is the "third way." It funds businesses solving global issues—like renewable energy or clean water—while expecting the money back with interest. This "hybrid" model allows the wealthy to satisfy their need for financial profits and a positive image simultaneously.